Future Trends in Big Data

As you have read our blogs throughout this semester, you have learned that Big Data is becoming a top priority to enterprises small and large.  With machine learning continuing to advance, it will only become easier to obtain highly accurate predictive patterns and anomalies, which will help companies achieve higher operational efficiency and effectiveness.After doing research on the future tends of Big Data, I have found that many companies will use cloud services to apply Big Data, personalization will become personal through the use of big data, and that more security will be in place to protect the privacy of consumers and organizations.

  

According to Smart Data Collective, we will see more and more companies move to a Big-Data-as-a-Service solution which will help enterprises apply Big Data without the heavy costs involved.  If a company were to use Bid-Data-as-a-Service, you would be using an outside source that helps organizations understand insights from large information sets.  This is extremely helpful to small or medium sized organizations that would like to take advantage of their Big Data, but do not have the capacity or funds to do so.  IIA calls this adoption “ready-made analytics in the cloud”.  Smart Data Collective predicts that 2014 will be a turning point in the acceptance of the cloud as part of a Big Data strategy.

As each consumer clicks, likes, tweets, calls, purchases, or uses self-tracking applications, tremendous amounts of data are being created.  So, why have all companies not used this data to create a personal online shopping experience that personalizes what it thinks each consumer will be interested in?  Well, according to Smart Data Collective, 2014 will be the year that enterprises will see how valuable the personalized approach can be.  Personalized discounts could be used by the organizations to sway the consumers to cooperate and share their data.  It is a win/win for both the consumer and organization, as far as the buying experience goes.

Amazon was one of the first to use personalization, and have had much success.  Amazon uses Big Data to create a personal online shopping experience with recommendations, personal homepages, personal discounts, or personally targeted mass-email campaigns.  Shoes of Prey, another company using personalization, uses Big Data to look at how much each customer spends and how profitable they are.  With this information, the organization can upsell based on the tastes of its consumers.

As of right now, NSA document have shown, that many governments across the world have access to data from a large amount of organizations and consumers.  Here recently, enterprises have sent high-ranking employees to try and win the right to privacy for their consumers.  It will be a focus for most companies in the future to increase security measures so that their client’s information is not as easily accessible.

Big Data is the way of the future.  As time goes on, companies will become more and more dependent on the analytics-derived insights which are key to business operations; diminishing the need of intuitive decision making in enterprises.  How do you think Big Data will impact future business decisions?

http://www.cio.com/slideshow/detail/111961
http://smartdatacollective.com/bigdatastartups/174741/seven-big-data-trends-2014